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GoodDAY
June 4th, 2026

From Post-its to P&L: How to build the business case for journey management

Service design and Journey Management generate indispensable knowledge about the customer. But let’s be honest: when budgets are tight, ‘customer enthusiasm’ and NPS are rarely enough to win the CFO’s backing. If Journey Management is to drive real transformation and business development, it requires a shift in language. We need to bridge the gap between The Problem Space (the customer journey) and The Solution Space (P&L, agile development and technical debt).
On Tuesday 4 June, DAY21 invites you to an intensive morning event where we’ll give you the tools to do just that.

Date & Time: June 4th, 2026 at 8:30-10:00

Location: Havnegade 23, 3rd floor, 1058 Copenhagen K

Language: Danish

Looking for an agency?

Finding the right partner can ignite change and bring your boldest goals to life. But how do you choose the agency that truly understands your vision? We have some thoughts on what to look for…

Looking for an agency?

Finding the right partner can ignite change and bring your boldest goals to life. But how do you choose the agency that truly understands your vision? We have some thoughts on what to look for…

We are the only certified Theydo partners in Denmark

Theydo is an AI-powered journey management software that provides actionable intelligence.

What does it mean to be journey-led?

Being journey-led means uniting silos to get a holistic overview and ultimately connect experiences across products and channels – from insights to tracking and measuring the effect.

What does it mean to be journey-led?

Being journey-led means uniting silos to get a holistic overview and ultimately connect experiences across products and channels – from insights to tracking and measuring the effect.