Industry: Logistics
Service type: Digital transformation, journey ops, design
Size: M
Transforming the dao customer experience
When dao and Bladkompagniet merged in 2021, the mission was clear: unite brand, culture, business, and product to create a seamless customer journey.
Fast-forward to December 2023, and dao—together with Abtion and DAY21—set out on an ambitious digital transformation, reimagining what a premium customer experience could look like across every channel.
Challenge and approach
Following their merger, dao and Bladkompagniet faced the challenge of consolidating two corporate websites into one. With each brand carrying its own legacy and catering to distinct user needs and expectations, it was clear that swift action was required. The task was to strike the perfect balance between research, design, and implementation to deliver an exceptional customer experience for all stakeholders within a tight timeframe.
With dao, time isn’t just a factor—it’s a principle. Guided by this, we shaped a process built for speed and precision: rapid sprints, deep research, and close collaboration. In under four weeks, we explored and mapped a completely new user experience, paving the way for Abtion to bring the vision to life. From kickoff to launch, the transformation took less than 10 weeks—proof that agility and quality can go hand in hand.
Solution
Solution
Just 10 weeks from the first spark, www.dao.as was launched. The new platform is more than a website—it’s a strategic tool designed around the critical user flows, empowering B2C and B2B customers to accomplish what matters most with effortless speed and clarity. A bold leap into the future, built on strategic insight and creative partnership.
