Industry: Lobbyism, political organisation
Service type: Identity Design
Size: S
Forging a green identity
Grøn Industri gathers industry leaders within the green transition for a sustainable future.
Challenge
TEKNIQ Arbejdsgiverne wanted to launch a sub-brand, an association of companies within the green industry; Grøn Industri.
The focus is on companies delivering a triple bottomline to society; sustainable energy, economy and danish jobs, while maintaining a sustainable supply chain all the way.
They needed to develop a strong identity to push the agenda politically and publicly.
Process & Solution
In close collaboration with the project team we made fast progression via workshops on brand drivers for the association.
Based on brand drivers, we explored directions for the design concept and worked closely with the team on iterations to make sure we made a unique identity that works seamlessly across platforms.
In few weeks we had a final concept ready for roll out across formats and platforms.
The identity and logo mark is based on the ‘ø’ in ‘grøn’ – which creates a distinct and dynamic element that can be utilised in a various ways across media and touchpoints. It’s inspired by the movement of the wings on wind turbine and has a notion of progressiveness and circulation.
