Industry: Investning, wine
Service type: Brand, Identity, UX/UI Design, web
Size: S
A journey-led approach to redesigning dao’s web and app experience
Jero aims to make digital wine investing so simple and accessible that everyone can join. They eliminate the complexity of wine investment by bringing the entire process together in one place and helping with everything related to portfolio building, storage, insurance, administration, and the sale of your investment wine.
Challenge
Firstly, Jero needed to bring their brand and visual identity into the future while respecting the legacy of the brand.
Next, the website and trading platform were to undergo a complete UX/UI overhaul, bringing the new identity to life.
Process & Solution
We conducted a complete UX review of the Jero website and trading platform. Our findings laid the foundation for the entire project, from the brand update to the user flows. Finding the perfect balance between conveying serious trading and the love and enthusiasm for fine wines was paramount in revamping the visual identity. Once we achieved that, we proceeded to design HiFi prototypes for both the website and trading platform.
We are excited about the result of the project, from the UX review to the brand update and web- and platform design, all completed on a super tight schedule. We will closely follow the development to ensure everything plays out as intended.
