Industry: Software
Service type: Brand, experience design, Journey ops
Size: L
A journey-led approach to redesigning dao’s web and app experience
Wolfpack brings together digitalisation, approval, payment and accounting of all the company's documents and expenses in one smart system. We call it Denmark's easiest transaction flow.
Challenge
We were approached by Wolfpack when the startup was just a tiny little wolf cub. There was no brand, no logo, no app, and no website—just a great idea and a plan to disrupt the market for company digitalization and payments.
Process & Solution
First and foremost, we needed to establish a brand and a visual identity with the perfect balance between playfulness and seriousness. This brand would assist the charismatic founder, Werner Valeur, in leveraging and bringing the narrative to life.
Next, we undertook the bootstrapping design of all Wolfpack platforms: the app, administration platform, website, social media, caps, etc.
We created something out of nothing. Wolfpack evolved from nothing more than an idea and a name to a complete transaction flow ecosystem. This project is our ongoing darling-wolf, and we continuously improve platforms, optimize flows, test and tweak.
